Today we’d like to introduce you to Jennifer Pascua.
Hi Jennifer, thanks for joining us today. We’d love for you to start by introducing yourself.
I found myself relocating from the IL/IA Quad Cities to Grand Rapids, MI back in 2005. I was offered a position as a Morning Reporter at the ABC affiliate WZZM. Admittedly, I didn’t really know much about Grand Rapids and was given 2 weeks to decide. While I did have other offers on the table, I took a leap of faith. For 13 years, I held roles as Reporter, Anchor, and Host rounding out a 25-year career in Broadcasting. When I turned 40, I took time to re-evaluate what else I wanted to do with my life. I went back to school and graduated with a Master’s degree in Communications, “retired” from tv, and a mentor created a position for me at Serendipity Media. I held roles as a Digital Content Strategy Manager and segued to Content Engagement Manager, focused on a variety of local and national publications in the field of women’s lifestyle, entertainment, student travel, and group travel. Then the pandemic hit. That’s when the entrepreneurial side of me had to kick into high gear, as I predicted my position would eventually be eliminated. (I was right). During that unpredictable time, I hustled. I was able to adjunct teach a COMM class at Hope College, while launching a freelance group named, Halo Halo Multimedia, LLC. Next thing you know, Spectrum Health came calling asking if I would consider joining their Community Relations team. Truly a moment in “trust the timing of things” because it happened to all fall into place. I’m currently still doing all three gigs.